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Basic Sales Training

Uncovering the true art of 'Sales'

Session Objective
What is selling? On the face of it, a simple question. Were surrounded by selling messages every second of every day but in order to truly understand sales you have to strip away everything that has built up around it to identify the who and what lies at the centre of the process. By the end of this session learners will have a clear understanding of the fundamental skills involved in successful sales and how to build customer interest using a compelling sales structure.
Session Content
  • What is Selling?
  • Understanding customer motivation
  • The customers and consumers buying journey
  • Mastering the key sales skills
  • Starting right - a good opening
  • Questioning Techniques - asking the right questions
  • Listening and hearing - whats the difference?
  • Structuring the presentation - making the decision easy
  • Increasing need and building want
  • Facts versus benefits - the true sales message
  • Handling objections
  • Recogonising buying signals & gaining commitment

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